Terms & conditions
1. INTRODUCTION AND ACCEPTANCE
1.1 Agreement
These Terms of Service ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and Immersive Design Company Ltd, a company registered in England and Wales (Company Registration Number: 10935926) ("Company," "we," "us," or "our"), governing your access to and use of the Cleio AI platform, including any related websites, applications, and services (collectively, the "Service").
1.2 Acceptance
By creating an account, accessing, or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you must not access or use the Service.
1.3 Eligibility
You must be at least 18 years of age and have the legal capacity to enter into binding contracts to use the Service. By using the Service, you represent and warrant that you meet these requirements. If you are using the Service on behalf of an organisation, you represent and warrant that you have the authority to bind that organisation to these Terms.
1.4 Modifications
We reserve the right to modify these Terms at any time. We will provide notice of material changes by email or through the Service at least thirty (30) days before the changes take effect. Your continued use of the Service after such notice constitutes acceptance of the modified Terms. If you do not agree to the modified Terms, you must discontinue use of the Service before the effective date.
2. DESCRIPTION OF SERVICE
2.1 Service Overview
Cleio AI is a software-as-a-service platform that enables users to:
Upload and securely store video recordings of user research interviews
Automatically generate transcripts with speaker identification
Define research questions and hypotheses
Utilise artificial intelligence to analyse transcripts and identify relevant segments
Generate insights, highlight reels, and exportable reports
Collaborate with team members on research projects
2.2 Service Availability
While we strive to maintain high availability, the Service is provided on an "as available" basis. We do not guarantee uninterrupted, timely, secure, or error-free operation. We reserve the right to modify, suspend, or discontinue any aspect of the Service at any time, with or without notice.
2.3 Third-Party Services
The Service integrates with and relies upon third-party services for certain functionality. These third-party services are governed by their own terms and policies, and we are not responsible for their availability, performance, or practices.
3. ACCOUNT REGISTRATION AND SECURITY
3.1 Account Creation
To access the Service, you must create an account by providing accurate, current, and complete information. You agree to update your information promptly to maintain its accuracy.
3.2 Account Security
You are solely responsible for:
Maintaining the confidentiality of your account credentials
All activities that occur under your account
Notifying us immediately at help@cleio.ai of any unauthorised access or security breach
3.3 Account Restrictions
You may not:
Create multiple accounts for the purpose of circumventing usage limits or restrictions
Share account credentials with third parties
Transfer or assign your account without our prior written consent
Use automated means to create accounts
3.4 Account Suspension and Termination
We reserve the right to suspend or terminate your account immediately, without prior notice, if we reasonably believe that you have violated these Terms, engaged in fraudulent activity, or pose a risk to the Service, other users, or third parties.
4. USER CONTENT AND DATA
4.1 Ownership
You retain all right, title, and interest in and to any content you upload, submit, or transmit through the Service ("User Content"), including but not limited to video recordings, research questions, annotations, and any derivative works created therefrom.
4.2 Licence Grant
By uploading User Content to the Service, you grant us a limited, non-exclusive, worldwide, royalty-free licence to:
Store, process, and transmit User Content as necessary to provide the Service
Generate transcripts and AI-powered analysis of User Content
Create backups and maintain data integrity
Display User Content to authorised users within your organisation or as you direct
This licence is solely for the purpose of operating and improving the Service and does not grant us any rights to use your User Content for any other purpose.
4.3 User Content Responsibilities
You represent and warrant that:
You own or have obtained all necessary rights, consents, and permissions to upload and process User Content
User Content does not infringe upon any third party's intellectual property rights, privacy rights, or other legal rights
You have obtained informed consent from all individuals appearing in video recordings in accordance with applicable law
User Content does not contain any unlawful, harmful, threatening, defamatory, obscene, or otherwise objectionable material
User Content complies with all applicable laws and regulations, including data protection laws
4.4 Prohibited Content
You may not upload User Content that:
Contains personally identifiable information of minors without proper parental consent
Violates any applicable law, regulation, or third-party rights
Contains malware, viruses, or other harmful code
Is intended to harass, abuse, or harm any individual or group
Infringes upon intellectual property rights
4.5 Content Removal
We reserve the right, but not the obligation, to remove or disable access to any User Content that we believe, in our sole discretion, violates these Terms or applicable law. We will endeavour to notify you of such removal unless prohibited by law.
5. ACCEPTABLE USE
5.1 Permitted Use
You may use the Service solely for lawful purposes and in accordance with these Terms. The Service is intended for professional user research and analysis purposes.
5.2 Prohibited Conduct
You agree not to:
Use the Service for any unlawful purpose or in violation of any applicable law or regulation
Attempt to gain unauthorised access to the Service, other accounts, computer systems, or networks
Interfere with or disrupt the integrity or performance of the Service
Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Service
Use the Service to develop a competing product or service
Circumvent, disable, or otherwise interfere with security-related features of the Service
Use any automated system, including robots, spiders, or scrapers, to access the Service
Impersonate any person or entity or misrepresent your affiliation
Collect or harvest any information from the Service without authorisation
Use the Service to send unsolicited communications
Resell, sublicence, or redistribute access to the Service without authorisation
6. INTELLECTUAL PROPERTY
6.1 Company Intellectual Property
The Service, including its design, architecture, software, algorithms, user interface, documentation, and all related intellectual property, is owned by or licensed to the Company. All rights not expressly granted herein are reserved.
6.2 Trademarks
"Cleio AI," our logo, and any other Company product or service names are trademarks of Immersive Design Company Ltd. You may not use these marks without our prior written consent.
6.3 Feedback
If you provide suggestions, ideas, or feedback regarding the Service ("Feedback"), you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use, modify, and incorporate such Feedback into the Service without any obligation to you.
7. PAYMENT AND BILLING
7.1 Subscription Plans
The Service is offered on a subscription basis. Details of available plans, features, and pricing are available on our website. All prices are stated in the applicable currency and are exclusive of VAT or other applicable taxes unless otherwise stated.
7.2 Billing Cycle
Subscription fees are billed in advance on a monthly or annual basis, depending on your selected plan. Your subscription will automatically renew at the end of each billing period unless cancelled.
7.3 Payment Methods
Payment must be made by a valid payment method accepted by our payment processor. You authorise us to charge your payment method for all fees incurred under your account.
7.4 Price Changes
We may modify our pricing at any time. Price changes will take effect at your next billing cycle following at least thirty (30) days' notice. If you do not agree to the new pricing, you may cancel your subscription before the changes take effect.
7.5 Taxes
You are responsible for all applicable taxes, duties, and levies arising from your use of the Service. We will collect and remit taxes where required by law.
7.6 Failed Payments
If payment fails, we may suspend access to the Service until payment is received. We will attempt to notify you of payment failures and provide a reasonable opportunity to update your payment information.
8. CANCELLATION AND REFUNDS
8.1 Cancellation
You may cancel your subscription at any time through your account settings or by contacting us at help@cleio.ai. Cancellation will take effect at the end of your current billing period, and you will retain access to the Service until that time.
8.2 Refunds
Refunds are provided in accordance with our Refund Policy. Generally, subscription fees are non-refundable except as expressly stated in the Refund Policy or as required by applicable law.
8.3 Effect of Termination
Upon termination or cancellation:
Your right to access the Service will cease
You may request export of your User Content within thirty (30) days
We may delete your User Content after a reasonable retention period, subject to our data retention policies and legal obligations
9. DATA PROTECTION AND PRIVACY
9.1 Data Processing
We process personal data in accordance with our Privacy Policy and applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
9.2 Data Controller
For personal data processed in connection with your use of the Service, you act as the data controller and we act as the data processor. You are responsible for ensuring that your processing of personal data through the Service complies with applicable law.
9.3 Data Processing Agreement
Where required by applicable law, we will enter into a data processing agreement with you governing our processing of personal data on your behalf.
9.4 Research Participant Data
You are solely responsible for:
Obtaining valid informed consent from research participants
Providing appropriate privacy notices to participants
Ensuring lawful basis for processing participant data
Responding to data subject rights requests from participants
Complying with all applicable data protection requirements
10. DISCLAIMERS AND LIMITATIONS OF LIABILITY
10.1 Disclaimer of Warranties
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
WE DO NOT WARRANT THAT:
THE SERVICE WILL MEET YOUR REQUIREMENTS
THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE
THE RESULTS OBTAINED FROM THE SERVICE WILL BE ACCURATE OR RELIABLE
ANY ERRORS IN THE SERVICE WILL BE CORRECTED
10.2 AI-Generated Content Disclaimer
The Service utilises artificial intelligence to analyse content and generate insights. AI-generated outputs may contain errors, inaccuracies, or biases. You acknowledge that:
AI-generated content should not be relied upon as the sole basis for business decisions
You are responsible for reviewing and validating AI-generated outputs
We do not guarantee the accuracy, completeness, or reliability of AI-generated content
10.3 Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:
(a) IN NO EVENT SHALL THE COMPANY, ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE SERVICE.
(b) THE COMPANY'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF: (I) THE AMOUNTS PAID BY YOU TO THE COMPANY IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM; OR (II) ONE HUNDRED POUNDS STERLING (£100).
10.4 Basis of the Bargain
THE LIMITATIONS AND EXCLUSIONS IN THIS SECTION REFLECT THE ALLOCATION OF RISK BETWEEN THE PARTIES AND FORM AN ESSENTIAL BASIS OF THE BARGAIN BETWEEN US. THE SERVICE WOULD NOT BE PROVIDED WITHOUT THESE LIMITATIONS.
10.5 Exceptions
Nothing in these Terms shall limit or exclude liability for:
Death or personal injury caused by negligence
Fraud or fraudulent misrepresentation
Any other liability that cannot be limited or excluded by applicable law
11. INDEMNIFICATION
You agree to indemnify, defend, and hold harmless the Company and its directors, officers, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or in connection with:
Your use of the Service
Your User Content
Your violation of these Terms
Your violation of any applicable law or third-party rights
Any claim that your User Content infringes the rights of any third party
12. DISPUTE RESOLUTION
12.1 Governing Law
These Terms and any dispute arising out of or in connection with them shall be governed by and construed in accordance with the laws of England and Wales.
12.2 Jurisdiction
Subject to Section 12.3, the courts of England and Wales shall have exclusive jurisdiction to settle any dispute arising out of or in connection with these Terms.
12.3 Alternative Dispute Resolution
Before initiating any legal proceedings, you agree to attempt to resolve any dispute informally by contacting us at help@cleio.ai. If we are unable to resolve the dispute informally within thirty (30) days, either party may proceed with formal dispute resolution.
13. GENERAL PROVISIONS
13.1 Entire Agreement
These Terms, together with the Privacy Policy and Refund Policy, constitute the entire agreement between you and the Company regarding the Service and supersede all prior agreements and understandings.
13.2 Severability
If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.
13.3 Waiver
The failure of the Company to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
13.4 Assignment
You may not assign or transfer these Terms or your rights hereunder without our prior written consent. We may assign these Terms without restriction.
13.5 Force Majeure
We shall not be liable for any failure or delay in performing our obligations where such failure or delay results from circumstances beyond our reasonable control.
13.6 Notices
Notices to you may be provided via email to the address associated with your account or through the Service. Notices to us should be sent to help@cleio.ai.
13.7 Third-Party Rights
These Terms do not confer any rights on any third party under the Contracts (Rights of Third Parties) Act 1999.
14. CONTACT INFORMATION
If you have any questions about these Terms, please contact us:
Immersive Design Company Ltd
Company Registration Number: 10935926
60 Lexham Gardens
London W8 5JA
United Kingdom
Email: help@cleio.ai
©Cleio 2026 All Rights Reserved